Why Next.js

The stack clients pay
more for.

WordPress was the default. Next.js is the upgrade — faster loads, perfect SEO, zero plugin anxiety, and an architecture clients understand is worth a premium.

Faster than average WordPress

100/100

Lighthouse score, guaranteed

0

Plugin CVEs to patch

3×+

Typical agency markup

Performance

Milliseconds that
move rankings

Google uses Core Web Vitals as a ranking signal. Next.js is built around server-side rendering, edge delivery, and automatic code splitting — every page loads in under a second, out of the box.

  • Automatic static generation — pages pre-built at deploy time
  • Edge network delivery via Vercel's global CDN
  • Automatic image optimisation with next/image
  • Font self-hosting — no Google Fonts latency
  • Zero unused JavaScript shipped to the client
Core Web Vitals · lab data
Next.js
WordPress avg.
FCP
0.3s
2.1s
LCP
0.8s
4.8s
TBT
0ms
620ms
CLS
0.000
0.24
SI
0.4s
3.2s
Score10038

Google search preview

G
yourclient.comservices

Your Client — Premium Services | yourclient.com

We deliver world-class services with measurable results. Trusted by 200+ companies. Book a free consultation today.

★ 4.9 · 38 reviewsServicesAboutContact

Auto-generated · sitemap.xml

<url>

<loc>https://yourclient.com/</loc>

<changefreq>daily</changefreq>

<priority>1.0</priority>

</url>

SEO

Ranks higher.
By design.

WordPress SEO depends on plugins like Yoast configured correctly. Next.js bakes SEO into the architecture — server-side rendering, automatic sitemaps, rich structured data, and perfect Core Web Vitals from day one.

  • Server-side rendering — every page crawlable by default
  • Metadata API — OG tags, Twitter cards, canonical URLs
  • Automatic sitemap.xml + robots.txt generation
  • JSON-LD structured data for rich search snippets
  • No SEO plugin required — and nothing to misconfigure

Security

Zero plugin anxiety.
Ever.

WordPress has 58,000+ plugins — each a potential attack vector. The majority of WordPress compromises happen through outdated or poorly maintained plugins. Next.js has no plugin ecosystem to patch.

  • No third-party plugin attack surface
  • CORS, CSP, and XSS protection configured by default
  • Security updates: one npm update, no site-breaking risk
  • Environment secrets handled by Vercel — never in the repo
  • No PHP execution vulnerabilities
Security advisory feed

WordPress ecosystem

58,000+ plugins

CVE-2024-4439

WooCommerce Blocks

5M+ installs

Critical

CVE-2024-2123

Ultimate Member

200K installs

High

CVE-2024-1071

Ultimate Addons

900K installs

Critical

and thousands more in 2024 alone…

Next.js · your project

0 plugin CVEs
No third-party plugin dependencies
Security headers configured at edge
Secrets managed by Vercel environment

Client hears it differently

WordPress

"We'll build you a WordPress site."

→ DIY. Cheap. Anyone can do this.

Next.js

"We'll build a custom Next.js application."

→ Premium. Technical. Worth paying for.

Margin math · per project

Client pays€6,000+
You pay us€1,500
Your margin€4,500+

The business case

Clients pay more
for Next.js. Always.

"Custom Next.js application" commands a different price conversation than "WordPress site." Clients understand it's modern, performant, and built properly — and they budget accordingly. Your margins follow.

  • Higher perceived value = less price negotiation
  • Fewer maintenance calls after handoff
  • No "my site got hacked" emergencies
  • Clients come back — the experience is better
  • Referrals increase when results are measurable

Side by side

Every metric that matters

Feature
Next.js
WordPress
Page load speed
Core Web Vitals
SEO out of the box
Security by default
Developer velocity
Scaling without limits
Maintenance overhead
Agency resale margin

Out-of-the-box, without plugins or custom configuration.

In good company

The biggest sites in the world run Next.js

TikTok serves billions of daily sessions. OpenAI scales globally. Hulu streams to millions. They all chose Next.js — and so do clients who want to be taken seriously.

TikTokOpenAIHuluCal.comClaudeVercel

Get started

Ready to offer Next.js
to your clients?

We build it. You sell it. Fixed price, clean handoff, 100/100 Lighthouse — every time.

Based in Cyprus · English & German · Response within one business day